Marketing to a Spanish-Speaking Audience About Sex

for Octane / DC Dept. of Health

Contracted by public relations firm Octane, I collaborated with them to develop concepts for a bilingual (Spanish language) sexual health marketing campaign. The new campaign was to focus on sexual health being a natural part of a person’s overall wellbeing. The end result was a series of posters featuring an illustrative and light-hearted approach that depicts both singles and couples of various ages.