Design tips and insights for nonprofits and social enterprises.

Perfection should not be the goal

Perfection should not be the goal

I’m a designer that doesn’t believe in perfection. Yup, you read that right. Now, I know there are many people who would say I’m crazy for admitting this out loud. Let me be clear, I don’t mean that I’ll send your 10,000 brochures to the printer with typos. No, that’s not happening.

Like Facebook, move fast and break things
In today’s digital space things can be iterated and tweaked constantly as you test and learn. Also, solutions to complex social problems should be prototyped and tested quickly to get insight from the community and not waste resources. If you wait too long to get something perfect, you’ve missed your chance to be done and on to the next version.

So, what do I strive for in design?

  • making connections between your purpose and the needs of others
  • bottom-up approaches to solutions, instead of top down
  • trying a few things and see what sticks
  • rethinking the question


What do you strive for in your work?

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