Is your homepage getting in the way of raising money for the impact you desire?
I have something that will help you focus your fundraising and tell your story that is easy to digest and attractive for potential donors.
Here is my 35-Point Fundraising Splash Page Checklist
This checklist has everything you need to know about creating a page dedicated to raising money.
- Clear direction about what to put where — from header to footer
- SEO tips
- Branding pointers
- Advice on Forms that make people click DONATE
Is your call for donations working as efficiently as it can be?
Do you have a place dedicated to showing your impact and is easy for the reader to give you money?
And no, I’m not talking about adding a DONATE button to every page. Although that wouldn’t hurt.
My hope is that you find this useful and informative. And that you’re able to increase the good work you do. And if you have any feedback — positive or negative — please let me know.
Click here to learn more.
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Without a hero, stories fall flat. We need someone to root for, hope for, or fight for. Also, without a hero, the story is quickly forgotten.
What should you write about?
When it comes to writing your story, there is a lot to consider. One is for sure, “We’re great, support us!” shouldn’t be your story.
All stories need to have 3 elements:
- Hero — give us someone to root for
- Desire — what does this person want or need
- Conflict — what’s standing in the way
And don’t forget to make us feel. The best stories involve emotion. Don’t focus on numbers and data at this point. Put us in the hero’s shoes with an emotional connection.
What about an ending?
You actually don’t have to give your story an ending. Let the reader add their ending by enticing them to take action on behalf of the hero.
Which hero should you pick?
If you’re not sure if you should focus on donors or clients, then conduct an A/B test. Your website or social media is the perfect place to test this kind of thing. Create both stories, with similar visuals, and test them to see which one resonates the most with your audience.
Have you created a story focused on a client or donor? I’d love to hear about it.
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Is your donation landing page working as well as it could? Here are 6 ways you can increase your results:
- Make sure it’s optimized for mobile
- Donation amounts should be prominent
- Payment options should be easy to understand
- Call to action should be engaging and action oriented
- Tell them how the money will be spent
- Make sure the donate button is visible on every page
Don’t forget to say thank you. The thank you page is often overlooked and not given its due. It’s another way to engage with your donors, so don’t skimp on this experience. Think about how you can make it better. It could be fun, heartfelt, or interactive. Maybe it’s video from one of the clients that the money will support, or from the executive director. Really the goal to try something new, and treat the donor interaction as something special.
I personally love the idea of tagging donations to actions. If, for example, someone donates $50 to buy school books. Once those books have been bought, let the donor know. Send them a text or email about it.
Have you updated your donation page with any of these ideas? What were the results?
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