06.26.15
By Rebecca Perez
Another Seth Godin assignment.
What is your client afraid their boss will think if they say yes?
They don’t see the value in it. That it will take too long, and don’t have the budget.
What would your client tell their boss to explain why they bought from you?
It will make us better at what we do, and it will show others that we’re as good as we say we are. Budget can be managed a la carte to control costs, but the investment in time and money is necessary to achieve our mission.
What would you like them to tell their boss?
It’s going to get us in touch with our audience, find out their needs, create something that addresses them and has impact. It will get us out of our rut, push us above the competition, and increase our audience and the difference we can make. It will be well-managed process from start to finish.
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06.25.15
By Rebecca Perez
New Work: Social Solutions Logo
I recently designed a logo for an interesting company with a social
mission. Social Solutions is a creative organization that uses
technology and design to achieve sustainable social impact. It’s a
startup and I’m looking forward to seeing what’s in store. Hopefully
I’ll get to collaborate with them more.
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06.17.15
By Rebecca Perez
I’m brainstorming/daydreaming about what Day 1 of being self employed will look like. Here are some ideas:
- Create a list of potential clients and reach out to them for an informal meeting.
- Finish reading “Lean Startup” and work on my Business Model Canvas.
- Work on paperwork for taxes, setting up business, etc.
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06.16.15
By Rebecca Perez
Another Seth Godin assignment.
What do people buy when they buy something from you?
They buy my design and creative expertise. They also buy the opportunity to be part of the creative process. They buy an opportunity to connect with their target audience, learn new insights about them and foster community with the people they serve.
Leave out the easy, repetitive, generic stuff… What you are doing that’s difficult?
Creating a collaborative process that engages everyone on the same level is difficult. Organizing the who, what, where, and when if it all and making sure everything is captured. Getting organizations to buy into the process could be difficult as well. It can take time and patience. Also, I’m starting from zero, so I have nothing to show that I’ve done this before.
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06.11.15
By Rebecca Perez
I’ve been taking Seth Godin’s Udemy course for freelancers. Its been great so far. In addition to “lectures” there are assignments to help capture ideas about your vision, brand, etc. Here is the 1st assignment:
What do you want to do? (Not your job, but your work, now, tomorrow, and in the future)* I want to use design to break the cycle of poverty and its effects, especially for women and children. Partner with organizations to find creative and visual solutions that foster community, connect people to resources and opportunities, heal and empower.
Who do you want to change, and how do you want to change them? I want to change the way low income, marginalized people feel about their lives and futures, and that of their families. I also want to change the way organizations and businesses in this space communicate what they do and who they are. I believe a collaborative open process is what’s needed instead of a top down approach which is what most people are used to.
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I believe design can help you change the world and my job is to show you how.