Design tips and insights for nonprofits and social enterprises.

Social Solutions

Branding
06.25.15

Social Solutions

New Work: Social Solutions Logo

I recently designed a logo for an interesting company with a social
mission. Social Solutions is a creative organization that uses
technology and design to achieve sustainable social impact. It’s a
startup and I’m looking forward to seeing what’s in store. Hopefully
I’ll get to collaborate with them more.

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What do I provide

Social Entrepreneurship
06.16.15

Another Seth Godin assignment.

What do people buy when they buy something from you?
They buy my design and creative expertise. They also buy the opportunity to be part of the creative process. They buy an opportunity to connect with their target audience, learn new insights about them and foster community with the people they serve.

Leave out the easy, repetitive, generic stuff… What you are doing that’s difficult?
Creating a collaborative process that engages everyone on the same level is difficult. Organizing the who, what, where, and when if it all and making sure everything is captured. Getting organizations to buy into the process could be difficult as well. It can take time and patience. Also, I’m starting from zero, so I have nothing to show that I’ve done this before.

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Who am I

Social Entrepreneurship
06.11.15

I’ve been taking Seth Godin’s Udemy course for freelancers. Its been great so far. In addition to “lectures” there are assignments to help capture ideas about your vision, brand, etc. Here is the 1st assignment:

What do you want to do? (Not your job, but your work, now, tomorrow, and in the future)* I want to use design to break the cycle of poverty and its effects, especially for women and children. Partner with organizations to find creative and visual solutions that foster community, connect people to resources and opportunities, heal and empower.

Who do you want to change, and how do you want to change them? I want to change the way low income, marginalized people feel about their lives and futures, and that of their families. I also want to change the way organizations and businesses in this space communicate what they do and who they are. I believe a collaborative open process is what’s needed instead of a top down approach which is what most people are used to.

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