Is design a necessity for impact?

Progress is impossible without change, and those who cannot change their minds cannot change anything.—George Bernard Shaw

When you’re strapped for cash and resources, how do you make something a priority? I often hear from passionate, but stressed out leaders that even though they know the value of design, they just don’t have the budget. So when does design, or creative and effective communications for that matter, come in? The first step is deciding that’s what you want. Then you set up systems, routines, and support to make it happen.

The other alternative is just keep doing what you’re doing. Keep up the status quo. Keep hoping your passion and knowledge is enough to move the needle.