So you have a new business or nonprofit and you need a consistent look for all your marketing and communications. No $$ to hire an expert? Confident you can DIY?
Think of your brand as the mothership
Your brand is not just a logo, but the overarching look and feel that touches everything you do and say about your organization. When developing a brand you should start with the who, what, and why of your business and audience. Then you can work on making sure your logo, colors, etc. are a visual representation of that.
Your DIY branding resources
Inexpensive resources to help you figure out your brand and create print and online graphics:
- Branding Toolkit for Changemakers – an ebook that guides you through the branding process
- moo – print business cards and other kinds of materials from templates, or upload your own
- hands on every day – print business cards and other kinds of materials from templates, or hire them to create custom designs
- canva – create social media graphics or other print materials
DIYing might be the best short-term solution, but as you grow, pivot your business, or go after a more targeted audience, a larger investment will have to be made. If that happens, no worries. There are plenty of professionals, myself included, that would love to help.
Have you DIYed a brand before? Where you happy with the results?