Design tips and insights for nonprofits and social enterprises.

So you have a new business or nonprofit and you need a consistent look for all your marketing and communications. No $$ to hire an expert? Confident you can DIY?

Think of your brand as the mothership
Your brand is not just a logo, but the overarching look and feel that touches everything you do and say about your organization. When developing a brand you should start with the who, what, and why of your business and audience. Then you can work on making sure your logo, colors, etc. are a visual representation of that.

Your DIY branding resources
Inexpensive resources to help you figure out your brand and create print and online graphics:

  • Branding Toolkit for Changemakers  – an ebook that guides you through the branding process
  • moo – print business cards and other kinds of materials from templates, or upload your own
  • hands on every day  – print business cards and other kinds of materials from templates, or hire them to create custom designs
  • canva – create social media graphics or other print materials

DIYing might be the best short-term solution, but as you grow, pivot your business, or go after a more targeted audience, a larger investment will have to be made. If that happens, no worries. There are plenty of professionals, myself included, that would love to help.

Have you DIYed a brand before? Where you happy with the results?

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