Design tips and insights for nonprofits and social enterprises.

Local social enterprise heartful.ly is reimagining the wedding registry. The same old rules in planning a wedding don’t apply anymore, unless of course, you’re that traditionally kind of couple. No need to wear white, or have an open bar, or even throw the bouquet — and you definitely don’t need a traditional wedding registry. Today, couples want their weddings to be a true reflection of themselves. If you’re socially active and mission-driven, the wedding industry now has options to match. This is what spurred Kate Glantz to start heartful.ly.

After attending countless weddings, Kate reflected on her time in the Peace Corps and saw a gap between wedding gifts and charitable giving. The traditional registries didn’t offer a way for a couple to forgo the pots and place settings for something that aligned with their values. So she took her idea for a social good wedding registry to a startup weekend event in 2014, won the top prize, and started to build her business. Now heartful.ly empowers couples in funding life-changing projects about the world.

Share your happily ever after
Setting up an account is easy, then a couple can browse the different projects and partners they can support. If there aren’t any projects of interest or the couple want’s to help a specific nonprofit, heartful.ly will work directly with the organization to get them onboard as a partner. Couples will then receive a unique URL for their registry which they can then post on their wedding website, or via email, social media, etc. Helping others on such a big life event has never been easier.

How much impact can a wedding registry have?
Kate started with just an idea to fill a void and make a difference. Now two years later, heartful.ly already has a success story that shows the impact a wedding registry can have. Last year, a couple was able to support an addition to a health clinic in Tanzania assisting HIV/AIDS patients. Some of the other projects that need support help children in the US, families in India, and even the homeless right here in DC.

Weddings require constant small decisions to be made. It’s nice to know that a local social good company like heartful.ly is making sure at least one of those decisions can help support a cause you care about.

This post first appeared on DC Ladies.

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