Another Seth Godin assignment.
What is your client afraid their boss will think if they say yes?
They don’t see the value in it. That it will take too long, and don’t have the budget.
What would your client tell their boss to explain why they bought from you?
It will make us better at what we do, and it will show others that we’re as good as we say we are. Budget can be managed a la carte to control costs, but the investment in time and money is necessary to achieve our mission.
What would you like them to tell their boss?
It’s going to get us in touch with our audience, find out their needs, create something that addresses them and has impact. It will get us out of our rut, push us above the competition, and increase our audience and the difference we can make. It will be well-managed process from start to finish.