Are you as obsessed with branding as I am? Probably not. Why am I obsessed? Because branding is the heart of who your organization is. It’s a big reason why people love working with you and supporting you. It helps you to instantly stand out from the pack before anything is even said.
It’s what makes your organization different from all the other lookalikes.
So how do you find out your brand personality?
In smaller organizations, the brand personality can often be the Founder’s or Executive Director’s personality — which has its pluses and minuses. To find out your brand personality:
- Ask yourself this:
“If this organization was a person, how would I describe them?”
If you’re working with a team on your brand personality, I suggest first answering this question alone, then come together and share your answers. You might be surprised by the similarities and differences.
- Edit your answers
Narrow down your list to approximately 4 adjectives/descriptors of your brand. Choose the most important words. Don’t just list them all, prioritize them to get to the essence of what the brand is. The words you use will help dictate what your brand will look and feel like.
- Check out the competition
Don’t forget to check out your competition, or other similar organizations in your area or that have a similar mission. What’s their brand personality?
Insider Secret: Brand personalities can change over a long period (10+ years), or after a major change in the organization like a merger or mission. If this describes your organization, is it time for a rebrand?
Do you need a brand that helps you expand your audience and end brand confusion?
Download the FREE Nonprofit Brand Boost pdf today to learn my system to a brand that helps you succeed. LEARN MORE
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